Sample business plan for an educational institution. Educational services for children Business plan for an educational institution example

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The purpose of the business plan: implementation of the target “Development Program of the MOU Gymnasium No. 24” for the provision of educational services to the population for 2006-2011.

The program is a long-term normative and managerial document that characterizes the existing achievements and problems, the main goals, objectives and directions of the educational process, the features of the resource support of the pedagogical process and its innovative transformations, the main planned goals, terms and technologies for their implementation.

Business plan objectives:

Determination of specific areas of activity of the gymnasium (educational and educational services, additional education services, including sports, artistic and aesthetic, musical orientation, etc.).
Evaluation of the competitiveness of the services provided by the gymnasium.
Assessment of the compliance of human and material resources with the goals set.
Assessment of the possibilities of modernizing the methods of material incentives for teachers.
Development of a system of social partnership and attraction of potential benefactors.
Improving the system of spending budgetary and extrabudgetary funds.

Potential efficiency of the project.

obtaining objective results of activities for a certain period;
increasing the degree of innovation and quality of education;
improving the professional skills of the teaching staff;
increase in funding sources;
strengthening the material and technical base of the gymnasium.

Services offered and their purpose.

The gymnasium offers the population of the city a wide range of educational services:

educational services, including teaching schoolchildren according to standard and adapted programs of the basic curriculum, teaching according to programs of in-depth study of the subject, teaching according to programs using the gymnasium component (expansion of curricula in subjects), introduction of new subjects, special courses, electives not provided for by the basic curriculum (“school component”);
additional education services (circles, sections and courses) in accordance with the social order of the population (programs “Gamma”, “Accord”, “Ecomir”);
educational services for the preparation and adaptation of preschoolers to the conditions of school life (program "School of a preschooler");
services for preparing graduate students for entering universities, for passing exams in the form of the Unified State Exam and in a new form in the 9th grade (“Chance” program);
health-saving services, healthy lifestyle promotion, sports sections (Health League program);
services to ensure the cultural leisure of students of the gymnasium;
services to ensure the safety of students of the gymnasium.

Potential consumers of services:

Predominantly the population of the Krasnaya Gorka microdistrict, as well as other residents of the northern part of the city of Lyubertsy, Moscow Region

The structure of competitors' services.

The educational space of the northern part of the city of Lyubertsy has 6 educational institutions, more than 10 institutions of preschool education, a branch of MIKHS, 2 institutions of additional education, 1 institution of culture. In this regard, the set of educational services offered by the gymnasium turned out to be partially identical to those offered by other educational institutions. There was a need to expand the range of services and develop additional education programs in accordance with the social order of the population, to revise the working hours of the gymnasium due to the variety of forms of extracurricular and out-of-school work.

Benefits received by consumers of gymnasium services.

high quality of education at the expense of budgetary financing, contributing to admission to universities on a budgetary basis;
multidirectionality and differentiation of education in the gymnasium;
communication with universities in Moscow;
high level of professional training of teaching staff;
variety of additional services offered;
high level and wide range of cultural and leisure activities;
developed and implemented system of extracurricular educational activities with the involvement of museums in Moscow;
modern material and technical equipment of classrooms;
the uniqueness of the organization of the educational process;
introduction of a 10-point system for assessing students' knowledge, which creates a comfortable atmosphere in the classroom;
the functioning of the system of educational work, creating an alternative to self-destructive behavior (drug addiction, alcoholism, gambling addiction);
flexibility and democratic style of management of the gymnasium;
a high degree of innovativeness of the educational process.

Financing of educational institutions is carried out at the expense of the local and regional budgets and today cannot provide all the needs of the gymnasium and fully contribute to its continuous development, therefore, it became necessary to search for other forms of financial and economic activity, in additional sources of budgetary and extrabudgetary funding.

Marketing plan.

improve the quality of education;
improve the system of incentives (including material incentives) to attract highly qualified personnel, including university professors and employees of scientific institutions;
to intensify participation in various creative competitions and projects, including Russian and international ones;
strengthen the advertising campaign in the media;
constantly improve the material and technical base of the gymnasium;
expand the network of social partners of the gymnasium;
constantly look for other types of economic activity.

Manufacturing program.

MOU Gymnasium No. 24 is located in the center of a residential microdistrict, not far from the railway station "Lyubertsy", has a bus connection with the entire northern part of the city, so it is easy to get to the gymnasium from anywhere in Lyubertsy.

Additional education institutions and cultural institutions located on the North side are relatively far away (15-20 minutes on foot from the microdistrict of the gymnasium), so there is a need to develop the system of additional education in the gymnasium more widely, as well as to involve specialists from additional education institutions and recreation centers to work in the gymnasium - through the opening of circles on the basis of the gymnasium by concluding cooperation agreements with these institutions.

There is no library in the northern part of Lyubertsy, so students have a real need to use the possibilities of the school library more widely.

Programs implemented in the gymnasium at the expense of budget funding.

1. General education.

No. p / p	Stages of education	Programs
1.	Primary general education.	Training according to standard state programs. 2. Early English Programs 3. Programs of in-depth study of the English language (from grade 2). 4. Education according to innovative programs approved by the Ministry of Education of the Russian Federation: “School 2100”, INOS programs, etc. 5. Implementation of the variable part of the curriculum. The introduction of subjects that expand the gymnasium component, as well as an increase in hours to deepen and expand the main subjects of the curriculum.
2.	Basic general education.	1. Implementation of the invariant part of the curriculum. 3. Introduction of a second foreign language. 5. The introduction of electives and special courses to increase the motivation of students and deepen (expand) individual topics of academic subjects.
3.	Secondary (complete) general education.	1. Implementation of the invariant part of the curriculum. 2. Programs of in-depth study of the English language. 3. Learning a second foreign language. 4. Implementation of the variable part of the curriculum. The introduction of subjects that expand the gymnasium component, as well as an increase in hours to deepen and expand the main subjects of the curriculum. 5. Introduction of electives and special courses to deepen (expand) individual topics and educational subjects.

2. Additional education.

Main goals:

providing the necessary conditions for personal development, health promotion and early professional self-determination of children;
providing educational motivations and the formation of the need for continuous education, the creation of meaningful communication environments;
adaptation of children to life in a team and in society;
formation of a common culture of the individual on the basis of national and world cultures;
assistance in vocational guidance for children and adolescents in accordance with the situation on the labor market;
formation of the need for a healthy lifestyle;

To implement these tasks, curricula of additional education have been developed in the following areas:

Program "Gamma": artistic and applied direction.
Program "Accord": musical and aesthetic direction.
Program "Ecomir": ecological direction.
Health League program: sports direction.
Chance Program: Preparation for Continuing Education

Expected results:

mastering the basics of artistic culture and achieving by children, regardless of their giftedness, a sufficiently high level of artistic training.
development of performing and creative skills and abilities of each student:
development of the sphere of aesthetic feelings and thoughts of each child;
development of communicative abilities of children, reduction of the level of anxiety and development of adequate self-esteem;
formation of active personal behavior in society;
formation of the foundations of a healthy lifestyle, strengthening of mental, physical, moral health;
formation of team play skills and personal responsibility;
high-quality preparation of students for continuing education;
mastering the skills of early scientific and research creativity;
training in programs of extended and in-depth study of the subject (mathematics, Russian, chemistry, physics, English, etc.)

3. Programs implemented in the gymnasium at the expense of extrabudgetary funding.

Ways to implement the program:

1) The work of primary school teachers, an English teacher, a school psychologist;

2) Material support (printed handouts, visual aids).

3) Conducting joint round tables, meetings, teachers' councils with MDOU employees;

4) Professional development of ShBP teachers.

5) Consultations of a speech therapist.

Expected results:

communication skills and elementary social skills;
the ability to clearly and clearly express their thoughts;
readiness of the child to study in the 1st grade, sustainable motivation to study at school;
mastering the primary skills and abilities necessary for successful schooling; memory development.

In the gymnasium, since 2000, the parent Local Public Organization for Assistance to School No. 24 has been successfully functioning (certificate of state registration No. ... dated ... 2000). The objectives of the activities of the International Organization for Assistance ..., reflected in the Charter, are:

1) promoting the harmonious development of the personality of the students of the gymnasium,

2) assistance to the teaching staff in creating the necessary conditions for the implementation of the educational process in the gymnasium,

3) involvement of employees and parents in improving the educational process, increasing its efficiency”. (Article 2 “Goals of the organization”).

Members of the organization can be individuals and legal entities “interested in the joint achievement of the specified goals” (clause 3.1 of the Charter), i.e. predominantly parents of students. All voluntary contributions are spent, according to the estimate of the Organization, for its statutory purposes, including the provision of additional educational services. The opportunity to provide additional educational services at the expense of non-budgetary funding makes it possible to expand the network of additional education, provide services directly at the gymnasium and, thus, is a weighty argument in favor of the gymnasium over competitors.

International Public Organization Assistance to School No. 24 is a non-profit, legally independent organization. All decisions on the expenditure of membership and earmarked contributions are made by the Council of the IPO.

Forms of remuneration, including additional material and social benefits.

The wages of employees of institutions include wage rates (official salaries), tariff rates, compensation and incentive payments.

The stimulating part of the salary is assigned for high-quality and creative performance of official duties, increasing labor efficiency, exceeding volume indicators, and high labor productivity.

Incentive payments to employees of the MOU gymnasium No. 24 are made in order to: improve the quality of educational and upbringing processes; strengthening the material interest of employees of the MOU gymnasium No. 24; development of creative activity and initiative.

The source of funding for the incentive part of wages is the funds allocated for incentive payments, which make up 10% of the base part of the wage fund for the current financial year.

Employees of the Municipal Educational Institution of Gymnasium No. 24 may be paid material assistance. Employees are paid a holiday bonus, and a lump-sum bonus can also be paid.

The incentive part of the salary for employees of the MOU gymnasium No. 24 is established on the basis of the decision of the Governing Council by order of the director in accordance with the Regulations on the procedure for distributing the differentiated incentive part of wages to the employees of the MOU gymnasium No. 24 / (Adopted by the Governing Council September 14, 2007, put into effect by order No. ...)

Risk assessment.

availability of alternative services from competitors;
low solvency of residents of the microdistrict;
insufficient budget financing of economic activities of the gymnasium;
the possibility of an outflow of highly qualified teaching staff to Moscow, tk. higher wages in the capital;
reduction in the number of students due to the difficult demographic situation;
moral and physical deterioration of equipment and communications;
reduction of charitable assistance from the social partners of the gymnasium;
objective difficulties in the transition to a new wage system.

Financial plan.

Budget appropriations.

Expenditure	2006	2007	Estimated for 2008
Catering for schoolchildren (regional subventions)	…	…	…
Acquisition of the library fund (regional subventions)
Acquisition of educational equipment
Purchase of medicines (local budget)
Current repair of buildings, structures and premises (local budget)
Subscription to periodical literature (newspapers, magazines) (local budget)
Private security (local budget)
Acquisition of consumables to accompany the educational process (regional subventions and local budget)

Extrabudgetary appropriations.

Voluntary targeted and membership fees to the International Public Organization of Assistance to School No. 24 are received unevenly during the calendar year, so these funds are spent “after the fact”.

Spending extrabudgetary funds.

Estimated amount of financial support for the implementation of the Development Program of the Ministry of Education and Science of the gymnasium No. 24 (annually raised funds)

Amount of required financial support	Planned channels of receipt of funds	What will the funds be spent on?
1,000 thousand rubles	Funds from the local budget	Repair of sewerage and water supply systems
900 thousand rubles	Funds from the local budget	Installation of APS and fire alarm systems
600 thousand rubles	Regional subventions	Installing licensed software on a PC
300 thousand rubles	Extrabudgetary funds of the International Educational Institution of Assistance to School No. 24	Purchase of furniture for classrooms.
400 thousand rubles	Funds of philanthropists	Cosmetic repairs of school premises

The implementation of this plan in full is possible only with the full financing of the Gymnasium Development Program, i.e. the business plan reflects the ideal model for financing an educational institution from all attracted sources of income.

Draft cost estimate of the MOU gymnasium No. 24 (in case of receiving a grant)

Directions for spending funds	The amount of funds spent from the federal budget
1. Purchase of information technology equipment (multimedia equipment, interactive whiteboards)	650 thousand rubles
2. Acquisition of the necessary equipment to create a gym	190 thousand rubles
3. Replenishment of the school media library.	20 thousand rubles
4. Acquisition of encyclopedias, reference books, dictionaries for the school library.	10 thousand rubles
5. Installation of air conditioners in computer science rooms (according to the requirements of SanPiN)	130 thousand rubles

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The purpose of the business plan: implementation of the target “Development Program of the MOU Gymnasium No. 24” for the provision of educational services to the population for 2006-2011.

Business plan objectives:

Determination of specific areas of activity of the gymnasium (educational and educational services, additional education services, including sports, artistic and aesthetic, musical orientation, etc.).
Evaluation of the competitiveness of the services provided by the gymnasium.
Assessment of the compliance of human and material resources with the goals set.
Assessment of the possibilities of modernizing the methods of material incentives for teachers.
Development of a system of social partnership and attraction of potential benefactors.
Improving the system of spending budgetary and extrabudgetary funds.

Potential efficiency of the project.

obtaining objective results of activities for a certain period;
increasing the degree of innovation and quality of education;
improving the professional skills of the teaching staff;
increase in funding sources;
strengthening the material and technical base of the gymnasium.

Services offered and their purpose.

The gymnasium offers the population of the city a wide range of educational services:

educational services, including teaching schoolchildren according to standard and adapted programs of the basic curriculum, teaching according to programs of in-depth study of the subject, teaching according to programs using the gymnasium component (expansion of curricula in subjects), introduction of new subjects, special courses, electives not provided for by the basic curriculum (“school component”);
additional education services (circles, sections and courses) in accordance with the social order of the population (programs “Gamma”, “Accord”, “Ecomir”);
educational services for the preparation and adaptation of preschoolers to the conditions of school life (program "School of a preschooler");
services for preparing graduate students for entering universities, for passing exams in the form of the Unified State Exam and in a new form in the 9th grade (“Chance” program);
health-saving services, healthy lifestyle promotion, sports sections (Health League program);
services to ensure the cultural leisure of students of the gymnasium;
services to ensure the safety of students of the gymnasium.

Potential consumers of services:

Predominantly the population of the Krasnaya Gorka microdistrict, as well as other residents of the northern part of the city of Lyubertsy, Moscow Region

The structure of competitors' services.

Benefits received by consumers of gymnasium services.

high quality of education at the expense of budgetary financing, contributing to admission to universities on a budgetary basis;
multidirectionality and differentiation of education in the gymnasium;
communication with universities in Moscow;
high level of professional training of teaching staff;
variety of additional services offered;
high level and wide range of cultural and leisure activities;
developed and implemented system of extracurricular educational activities with the involvement of museums in Moscow;
modern material and technical equipment of classrooms;
the uniqueness of the organization of the educational process;
introduction of a 10-point system for assessing students' knowledge, which creates a comfortable atmosphere in the classroom;
the functioning of the system of educational work, creating an alternative to self-destructive behavior (drug addiction, alcoholism, gambling addiction);
flexibility and democratic style of management of the gymnasium;
a high degree of innovativeness of the educational process.

Marketing plan.

improve the quality of education;
improve the system of incentives (including material incentives) to attract highly qualified personnel, including university professors and employees of scientific institutions;
to intensify participation in various creative competitions and projects, including Russian and international ones;
strengthen the advertising campaign in the media;
constantly improve the material and technical base of the gymnasium;
expand the network of social partners of the gymnasium;
constantly look for other types of economic activity.

Manufacturing program.

There is no library in the northern part of Lyubertsy, so students have a real need to use the possibilities of the school library more widely.

Programs implemented in the gymnasium at the expense of budget funding.

1. General education.

No. p / p	Stages of education	Programs
1.	Primary general education.	Training according to standard state programs. 2. Early English Programs 3. Programs of in-depth study of the English language (from grade 2). 4. Education according to innovative programs approved by the Ministry of Education of the Russian Federation: “School 2100”, INOS programs, etc. 5. Implementation of the variable part of the curriculum. The introduction of subjects that expand the gymnasium component, as well as an increase in hours to deepen and expand the main subjects of the curriculum.
2.	Basic general education.	1. Implementation of the invariant part of the curriculum. 3. Introduction of a second foreign language. 5. The introduction of electives and special courses to increase the motivation of students and deepen (expand) individual topics of academic subjects.
3.	Secondary (complete) general education.	1. Implementation of the invariant part of the curriculum. 2. Programs of in-depth study of the English language. 3. Learning a second foreign language. 4. Implementation of the variable part of the curriculum. The introduction of subjects that expand the gymnasium component, as well as an increase in hours to deepen and expand the main subjects of the curriculum. 5. Introduction of electives and special courses to deepen (expand) individual topics and educational subjects.

2. Additional education.

Main goals:

providing the necessary conditions for personal development, health promotion and early professional self-determination of children;
providing educational motivations and the formation of the need for continuous education, the creation of meaningful communication environments;
adaptation of children to life in a team and in society;
formation of a common culture of the individual on the basis of national and world cultures;
assistance in vocational guidance for children and adolescents in accordance with the situation on the labor market;
formation of the need for a healthy lifestyle;

To implement these tasks, curricula of additional education have been developed in the following areas:

Program "Gamma": artistic and applied direction.
Program "Accord": musical and aesthetic direction.
Program "Ecomir": ecological direction.
Health League program: sports direction.
Chance Program: Preparation for Continuing Education

Expected results:

mastering the basics of artistic culture and achieving by children, regardless of their giftedness, a sufficiently high level of artistic training.
development of performing and creative skills and abilities of each student:
development of the sphere of aesthetic feelings and thoughts of each child;
development of communicative abilities of children, reduction of the level of anxiety and development of adequate self-esteem;
formation of active personal behavior in society;
formation of the foundations of a healthy lifestyle, strengthening of mental, physical, moral health;
formation of team play skills and personal responsibility;
high-quality preparation of students for continuing education;
mastering the skills of early scientific and research creativity;
training in programs of extended and in-depth study of the subject (mathematics, Russian, chemistry, physics, English, etc.)

3. Programs implemented in the gymnasium at the expense of extrabudgetary funding.

Ways to implement the program:

1) The work of primary school teachers, an English teacher, a school psychologist;

2) Material support (printed handouts, visual aids).

3) Conducting joint round tables, meetings, teachers' councils with MDOU employees;

4) Professional development of ShBP teachers.

5) Consultations of a speech therapist.

Expected results:

communication skills and elementary social skills;
the ability to clearly and clearly express their thoughts;
readiness of the child to study in the 1st grade, sustainable motivation to study at school;
mastering the primary skills and abilities necessary for successful schooling; memory development.